Ultimate Marketing Tips

This Free Book Shows How To Get More Leads, More Enquiries, and More Sales by Out-Marketing, Out-Smarting and Out-Selling Your Competitors

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Here's what's inside ⇩

"An incredibly useful and comprehensive marketing book!

This marketing guide features 9 chapters and over 10,000 words with a single aim. To deliver you a practical, fast education to help you get more leads and sales, both online and offline.

Whether you have been running your business for years or have recently started up. Whether you are an experienced marketer or a novice, you will find information inside that can help you create adverts that sell.

Brand-Building vs Lead Generation

Many people think you need to advertise to 'get your name out there'. While this works really well for corporations with billions to spend every year, like Coca-Cola and Nike, it's not something you can copy. Small businesses just don't have the money to be seen in all the right places by millions of people for enough of the time. The practical approach is to focus your spend to cost-effectively generate leads, enquiries and sales. But of course, anybody who has spent money on advertising will tell you that's what they were trying to do. In this chapter we'll cover the essentials of marketing for lead generation and why you have to think differently in order to make it work.

Your 7-Figure Marketing Strategy

In this chapter we demystify the process of creating a winning marketing strategy. We explain the 3 essential elements of every successful marketing campaign - we call this The Core Marketing Framework™. It's the secret sauce behind marketing that drives rapid business growth. You will learn where to focus for the biggest results - the 3 parts of your marketing puzzle that are the foundation of all other things. The advantage of getting clear on your strategy is that it gives you precise focus for better results.

Your Proposition - The #1 Reason That Marketing Fails

The place to start with marketing is where most people fear to look. Your business needs to be more attractive to potential customers than their other options. While there's a lot of stuff written about Unique Selling Propositions (USPs), most of it seems really hard to copy in your own business. It doesn't need to be so hard. In this chapter we'll take a look at the big 3 ways to make your business unique. At least one of these will be possible for your business.

Choosing The Right Channel - Where To Find Customers

There's a trend these days for marketers to jump onto the latest and greatest idea, ignoring everything that has gone before. Thus we have seen waves of enthusiasm through the past 25 years to teach channels like newspaper ads, postcard advertising, Search Engine Optimisation (SEO), Google Adwords, Facebook Ads, LinkedIn advertising and so on. Yet all of these can still be viable options for getting exactly the right leads to propel your business forwards. The secret to identifying the best channels is laid bare in this chapter.

Funnel Building - How To Maximise Sales for Your Business

The marketing funnel is simply the set of steps to take a prospect from cold to customer. In a simple business, like a fast-food restaurant, it's trivial to make a sale as long as hungry people are passing by. But in a more complex situation, people need to know more before they are ready to buy. Taking them through the process from knowing nothing about you to being ready to buy is the job of your funnel.

The Science of Marketing

It's often said that half the advertising spend of most successful businesses is wasted, but that they don't know which half! Yet when you take a scientific approach to your marketing you know exactly what works and how to make improvements to optimise the return on your marketing spend. What's not to love about the that?!

A Method for Writing Adverts That Sell

The skill of writing great adverts is called copywriting. In this chapter we give you a fast-paced introduction to writing far more effective adverts using a formula that's stood the test of time. You can see exactly how ads work when you understand the logic behind the formula and you'll be able to write more effective ads all of the time easily with this formula as your guide.

The Secret to Online Marketing Success

The enemy of online marketers are designers, who are mostly so wrapped up in their 'rules' for colour schemes, imagery, composition and artistry that they are ignore of the rules for making more sales. In this chapter we'll explain a different way to think about your website and online efforts to generate leads and sales. You'll also know a lot more than most web designers about what makes a successful website and why they're not the best people to give you advice about marketing online.

The Marketing Plan Template

If you're searching for a marketing plan template, you're in the right place. This template is designed to condense your thoughts so you get a plan that is focused on results, rather than a plan to pass an exam with. When you complete the plan template you will have a plan that will demonstrate you've thought everything through. Do it thoroughly and you impress a bank manager or potential investor in your business. Use the marketing plan template to build your strategy to outperform competitors who simply don't plan as thoroughly as you can with this template.

Download The Ultimate Marketing Manual Here...

Privacy

Hi! I'm Lee Duncan

Since 2004 I've been helping successful business owners to reach new heights of success, with new marketing, management and business growth strategies.

My Amazon best-selling book, Double Your Business, is published by Financial Times, and has helped thousands of people to improve their businesses. It was the WH Smith Business Book of the Month.

I have strategies to get more leads, enquiries and sales. I've also got methods to increase profitability, strengthen cash flow, manage staff and optimise a w business to increase profits and reduce the effort that a business owner has to put in.

Notice

We have taken every effort to represent our products and services accurately, along with their ability to produce positive changes for business owners.

Any examples of income earned, sales made or other specific examples are not given as averages or typical results. In fact, there is no such thing as average results in business - everybody gets their own unique results based on their own circumstances, their business sector, their own limitations and strengths, among other things.

Investing in training and coaching services and products is a business risk and as with any business risk we advise you to complete your own due diligence as part of your decision-making process. It is quite possible in business to lose money as well as to make money and your results are your own responsibility.